Apologies are cheap when they are not followed by an intent to right a wrong. The first paragraph of this article says: “The makers of television polygamy drama “Big Love” apologized for any offense to Mormons in a depiction of a sacred ritual but made clear it would air the controversial episode as planned.” This is not an apology, but a public relations move, an entertainment ploy to have your cake and eat it, too. In apologizing, they are attempting to look good, even sensitive; in reality they exhibit no regret for attempting to hijack and expose something sacred or they would not barrel forward with their plans to air.

Read the article here which is an update on the Big Love saga.